Phase 1: Diagnose
Your Brand Health Assessment
During the diagnostic phase it can feel like there is a lot of waiting around and not much action. It is during this phase that we are laying out the foundation and determining what strategies will be best to address the intricacies of your particular case.
Phase 1 of The Brand Medic™ Framework focuses on diagnosing the core branding challenges that prevent health & wellness practitioners from attracting the right patients and running a thriving, purpose-driven practice. This phase is about uncovering the root cause of branding misalignment and establishing the foundational clarity needed for sustainable growth.
Strategic Goals:
Identify Brand Misalignment → Determine why the current brand is failing to attract the right patients.
Clarify Positioning & Differentiation → Define what makes the practitioner unique and how to communicate that effectively.
Align Business with Purpose & Profitability → Ensure the brand reflects the practitioner's mission while supporting financial success.
Core Focus Areas:
Brand Diagnosis: Assess how the brand is currently perceived and where gaps exist.
Patient Alignment Strategy: Define the ideal patient profile and how branding can attract them naturally.
Messaging & Positioning: Craft a compelling brand identity that differentiates the practice in a crowded market.
Phase 1 sets the strategic foundation for everything that follows—without clear positioning, differentiation, and alignment, no marketing or branding effort will be effective. This phase ensures that every future decision is based on a brand that is built for both impact and growth.
